Campaign details
Brand: Star BharatBrand owner: Star India Pvt. Ltd.Lead agency: MindshareCountry: IndiaIndustries: TV channels, services, programmesMedia channels: Events & experiential, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Social media, Television
Executive summary
Star Bharat launched with a complete differentiator in the category and was the first TV channel to be launched in the pay and free-to-air channel space targeting a larger chunk of TV viewers across urban and rural markets. The stories showcased were weaved in to bring alive the fearless characters,...