Campaign details
Brand: Standard CharteredBrand owner: Standard CharteredLead agency: TBWA\SingaporeContributing agencies: CaratCountry: Asia (general region)Industries: BanksMedia channels: Cinema, Online video, Outdoor, out-of-home, Social media, TelevisionBudget: 3 - 5 million
Executive summary
Who wants to watch another ad for a bank? How do you refresh the corporate image of a challenger brand for a category deemed boring and unattractive?
In a world where everyone wants to be authentic, we realised the answer was hidden in plain sight: Standard Chartered (SC) had been claiming it is 'Here...