Campaign details
Brand: Sony Max 2Brand owner: SPNLead agency: DDB Mudra GroupCountry: IndiaIndustries: TV channels, services, programmesMedia channels: Events & experiential, Online display, Print, Social media, TelevisionBudget: Up to 500k
Executive summary
With digitisation picking up in India, the media and entertainment landscape is becoming increasingly evolved and chaotic. As Sony Max 2's competitive set expands every year, its robust library of old and iconic Hindi cinema is its biggest strength.
As rapid urbanisation isolates us further, iconic films assume even more relevance as emotional connectors to...