Sony Max 2: Weaving India’s social fabric with evergreen films

Pay-TV channel Sony Max 2 used a multichannel strategy to boost brand recall and viewing times in India.

Campaign details

Brand: Sony Max 2 Brand owner: SPN Lead agency: DDB Mudra Group Country: India Industries: TV channels, services, programmes Media channels: Events & experiential, Online display, Print, Social media, Television Budget: Up to 500k

Executive sum

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