Brand: ŠKODA Taiwan
Brand owner: Audi Volkswagen Taiwan
Lead agency: PHD Media Taiwan
Contributing agencies: ŠKODA Taiwan, Redbit Pictures
Industries: Automakers & marques
Media channels: Events & experiential, Online display, Online video, Social media
Budget: Up to 500k
ŠKODA formally entered the Taiwan market in 2015 and has gradually raised brand awareness. However, overall awareness still remained at only 15% of the marketplace. ŠKODA, as a European car-maker, needed to boost brand awareness and capture attention to generate some traction for its brand and trigger emotional connections at a local level.
ŠKODA's brand spirit was 'Love ŠKODA', and its long-running slogan 'Simply Clever'. The campaign created video ŠKODA CoinciDance, where the protagonists' identical enthusiasm for dance was consistent with Simply Clever. Moreover, the Simply Clever tagline facilitated a nice play on words with the Taiwanese word for 'dance'.