ŠKODA: CoinciDance

Car-maker ŠKODA used comedic online video to boost brand awareness and capture attention to trigger emotional connections at a local level in Taiwan.

Campaign details

Brand: ŠKODA TaiwanBrand owner: Audi Volkswagen TaiwanLead agency: PHD Media TaiwanContributing agencies: ŠKODA Taiwan, Redbit PicturesCountry: TaiwanIndustries: Automakers & marquesMedia channels: Events & experiential, Online display, Online video, Social mediaBudget: Up to 500k

Executive summary

ŠKODA formally entered the Taiwan market in 2015 and has gradually raised brand awareness. However, overall awareness still remained at only 15% of the marketplace. ŠKODA, as a European car-maker, needed to boost brand awareness and capture attention to generate some traction for its brand and trigger emotional connections at...

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