ShopClues: Introducing India to commute commerce

This case study describes how ShopClues, an Indian online shopping site, created new opportunities for the brand by identifying emerging trends stemming from Indian culture.

ShopClues: Introducing india to commute commerce

Campaign details

Brand owner: Clues Network Pvt. Ltd.Lead agency: Enormous BrandsBrand: ShopCluesCountry: IndiaIndustry Online retailMedia: Internet - display, Mobile & apps, Newspapers, Outdoor, out-of-home, Social media, TelevisionBudget: 1 - 3 million

Executive summary

This case describes how identifying emerging trends that are closer to the culture can create new opportunities for a brand. In the case of ShopClues it helped create a new habit among Indians.

The Big Indian e-retailers created dedicated sale campaigns to just 'sell more'. But with low...

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