Sense International India: Good Vibes

Sense International India took a creative approach to empower and raise awareness of an unseen and unheard group, the deafblind.

Campaign details

Brand: Sense International IndiaBrand owner: Sense International IndiaLead agency: Cheil IndiaCountry: IndiaIndustries: Charities & voluntary organisationsMedia channels: Mobile & appsBudget: No budget

Executive summary

"The only thing worse than being blind is having sight but no vision." – Helen Keller

This case is not about a fantastic campaign meeting the communication objectives of a brand, resulting in unprecedented sales. This case is about making smart and new-age communication possible among an unseen and unheard group in our society – the deafblind.

Good Vibes, an...

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