Scotch Smartz & Scotch Eazy: Scotch Turbo Course

Chaivut Eiamvuthikorn

Thai ready-to-drink brand Scotch grew product sales by running a widely publicised online tutorial programme.

Campaign details

Brand: Scotch Smartz & EazyBrand owner: ScotchLead agency: PHD ThailandCountry: ThailandIndustries: Functional foods, supplementsMedia channels: Content marketing, Programmatic display, Social media, Word of mouth, advocacyBudget: Up to 500k

Executive summary

Scotch Smartz and Scotch Eazy, the go-to ready-to-drink (RTD) beverages for teens, were faced with an uphill battle. From launch they had failed to make a dent in a market of which 80% share was controlled by one player, Brand's. Brand's, like Scotch, had a target audience plan in place for Thai youth, cutting into Scotch's...

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