Campaign details
Brand: SB Design Square FurnitureBrand owner: SB Design SquareLead agency: VMLY&R ThailandCountry: ThailandIndustries: Furniture & furnishings retailMedia channels: Online display, Online video, Point-of-purchase, in-store, Search marketing, Social mediaBudget: 500k - 1 million
Executive summary
SBDS is an interior design service owned by SB – one of the leading home furnishing companies in Thailand for the past 52 years.
With a consumer perception that the SB furniture brand offers old-fashioned products, with a low awareness of the design services that SB offers, and stiff business competition...