Samsung Galaxy Camera: This is my moment, brought live to you
YouLi Hooi, Andrea Samuel and Rajesh Mahtani
Campaign details
Brand owner: SamsungAgency: StarcomBrand: Samsung Galaxy CameraCountry: MalaysiaChannels used: Internet – display, Internet – general, Internet – microsites, widgets, Magazines – consumer, Print – general, unspecified, TelevisionMedia budget: 1 – 3 million
Executive summary
Samsung, a technology leader, had to lead a new category in cameras – 'the connected camera' – which had little to offer over and above a regular digital camera, with the exception of a sharing...