Campaign details
Brand: SaffolalifeBrand owner: Marico Ltd.Lead agency: Madison CommunicationsCountry: IndiaIndustries: Dairy products, fats, oilsMedia channels: Content marketing, Email marketing, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Search marketing, Social media, Television, Websites & microsites, Word of mouth, advocacyBudget: 1 - 3 million
Executive summary
1 out of 4 Indians die of a heart attack. For the past decade Saffolalife, a non-profit arm of the Indian edible oil brand Saffola, awakened India to face their denials of heart health on the occasion of World...