Regaine Midnight Barber Shop

Isobar Taiwan

Hair-loss brand Regaine appealed to men with hair-loss problems in Taiwan, without breaking the country's strict advertising laws on efficacy claims.

Campaign details

Brand: RegaineBrand owner: Johnson & Johnson TaiwanLead agency: Isobar Taiwan Country: TaiwanIndustries: Non prescription, OTC productsMedia channels: Content marketing, Magazines - business, trade, Magazines - consumer, Online display, Online video, Programmatic display, Websites & micrositesBudget: Up to 500k

Executive summary

We discovered that 25- to 49-year-old males with hair-loss problems can face a confidence drop in all aspects of their lives and become sensitive and fragile. According to the performance of past Regaine media delivery, we found that these consumers have the habit of searching on hair-loss-related...

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