Campaign details

Brand: Reem ka Steam
Brand owner: Reem Rice Mills (Pvt) Ltd
Lead agency: Ogilvy
Country: Pakistan
Industries: Sauces, seasonings, condiments
Media channels: Content marketing, Games & competitions, Online video, Packaging & design, Public relations, Sales promotion, Social media, Websites & microsites, Word of mouth, advocacy
Budget: Up to 500k

Executive summary

Pakistan is one of the main producers of basmati rice – a special type of long-grain rice that produces dishes that are not only delicious, but also pleasing to the eye. Basmati rice is especially used in rice-oriented dishes across the country – such as biryani and pulao. Basmati rice grown in Pakistan is largely exported to other countries because of its value and local consumers, in turn, are left with lower-quality rice, which does not produce the same results.