PwC Malaysia: Building Trust in Business

Stephanie Caunter

PricewaterhouseCoopers in Malaysia set out to restore trust in the institutions of government, media, business and NGOs.

Campaign details

Brand: PwC MalaysiaBrand owner: PricewaterhouseCoopers LLPLead agency: In-house marketing team for PwC Malaysia Country: MalaysiaIndustries: Business servicesMedia channels: Content marketing, Events & experiential, Print - general, unspecified, Public relations, Radio, Search marketing, Social media,Websites & micrositesBudget: Up to 500k

Executive summary

PwC Malaysia is driving trust to the top of businesses' agenda – one conversation at a time.

Problem

What can PwC Malaysia do to restore the trust deficit in the institutions of government, media, business and NGOs, an issue felt particularly in Malaysia?

Two...

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