Campaign details
Brand: Project Nanhi KaliBrand owner: K. C. Mahindra Education Trust, jointly with Naandi FoundationLead agency: Famous InnovationsCountry: IndiaIndustries: Charities & voluntary organisationsMedia channels: Direct marketing, Newspapers, Online display, Packaging & Design, Social MediaBudget: Up to 500k
Executive summary
Project Nanhi Kali is one of the mid-small size NGOs amongst 31 lakh NGOs in India. It was set up with the aim of providing primary education to underprivileged female children in India. This project however is rather small compared to other national projects with bigger resources....