Campaign details
Brand: Premier FutsalBrand owner: Premier Futsal Management LimitedLead agency: DDB Mudra Group, MumbaiContributing agencies: Adfactors PR Pvt. Ltd, Mumbai, Tugo Collective, MumbaiCountry: IndiaIndustries: SportsMedia channels: Events & experiential, Online display, Online video, Outdoor, out-of-home, Packaging & design, Print - general, unspecified, Public relations, Radio, Social media, Television, Word of mouth, advocacyBudget: 5 - 10 million
Executive summary
We were given a brief to come up with a campaign for a football league, but given the existence of a football league already, we turned...