Campaign details
Brand: PlayStationBrand owner: Sony Interactive EntertainmentLead agency: TBWA\SingaporeCountry: Indonesia, Malaysia, Philippines, Singapore, ThailandIndustries: Gaming hardware & softwareMedia channels: Events & experiential, Integrated, Mobile & apps, Online display, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Programmatic display, Social mediaBudget: 500k - 1 million
Executive summary
The PlayStation was an icon. It changed the lives of an entire generation and spawned the cult of console gaming. This is the story of how PlayStation evolved, cut through the functional clutter of brands bragging about their console specifications and...