Campaign details
Brand: Pizza HutBrand owner: PPI Holdings, INC. (The Araneta Group)Lead agency: Ogilvy PhilippinesContributing agency: Mindshare PhilippinesMarket: PhilippinesIndustries: Restaurants & takeawaysMedia channels: Public relations, Social media, Word of mouth, influencersExecutive summary
This is a story of how Pizza Hut made waves in the sea of digital clutter by disrupting social media with intriguingly witty flavour launches – making it the most-talked-about pizza brand in the Philippines, and selling 67,000 pizzas in just two months.
In the Philippines, Pizza Hut is drowned out by the sea...