PETA: Behind the Leather

PETA, the animal welfare charity, raised awareness of the leather trade in Thailand by using shock tactics that generated social and earned media coverage.

Campaign details

Brand: PETA - People for the Ethical Treatment of AnimalsBrand owner: PETA - People for the Ethical Treatment of AnimalsLead agency: Ogilvy & Mather Advertising BangkokCountry: ThailandIndustries:Charities & voluntary organisations...