Paytm: Winning over the stubborn Indian shopkeeper

Jitender Dabas, Harshvardhan Sahni

Paytm, India's leading digital wallet, grew its merchant base through an advertisement campaign aimed at local shopkeepers.

Campaign details

Brand: PaytmBrand owner: One97 Communications Pvt. Ltd.Lead agency: McCann Worldgroup IndiaCountry: IndiaIndustries: Digital paymentsMedia channels: Mobile & apps, TelevisionBudget: 500k - 1 million

Executive summary

In the autumn of 2016,...

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