Campaign details
Brand: Parachute Advansed Body LotionBrand owner: Marico IndiaLead agency: Madison WorldContributing agencies: ABP NetworkCountry: IndiaIndustries: Skin care, sun protectionMedia channels: Events & experiential, Magazines - consumer, Newspapers, Online video, Public relations, Radio, Social media, Television, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Parachute Advansed Body Lotion is a body moisturiser, crafted with a breakthrough formulation of having 100% natural moisturisers inside. However, being a challenger brand in a highly commoditised body lotions category, it was crucial for it to carve out a...