Parachute Advansed Body Lotion: Adding romance to the Game of Thrones
Dhiren Amin and Nikita Shah
Campaign details
Brand owner: MaricoAgency: MaricoBrand: Parachute Advansed Body LotionCountry: IndiaChannels used: Events and experiential, Magazines – business, trade, Magazines – consumer, Newspapers, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store media, Print – general, unspecified, Product and other sampling, Public relations, Social media, TelevisionMedia budget: Up to 500k
Executive summary
In a cluttered FMCG universe, Parachute Advansed Body Lotion needed to woo traditional Indian home-makers with a rather non-traditional and novel promise. So,...