Campaign details
Brand: OdonilBrand owner: Dabur India Pvt. Ltd.Lead agency: McCann Worldgroup, IndiaCountry: IndiaIndustries: SundriesMedia channels: Online video, Social media, TelevisionBudget: 500k - 1 million
Executive summary
While most air care advertising tends to focus on freshness and the nature of fragrance, Odonil decided to amplify its heritage of 'odour removal'.
With the idea of making 'odour-free bathrooms' the social etiquette, we transformed fragrance from an optional indulgence into a bathroom essential with this multimedia campaign.
Market background and cultural context
Indians' blooming love affair with their bathrooms....