Odomos: The 'uniform' approach to behaviour change

Jitender Dabas, Ankit Vohra

Odomos, a mosquito repellent, increased sales in India by increasing awareness of dengue fever in an integrated campaign.

Campaign details

Brand: OdomosBrand owner: Dabur India Pvt. Ltd.Lead agency: McCann Worldgroup, IndiaCountry: IndiaIndustries: Non-prescription, OTC productsMedia channels: Direct marketing, Events & experiential, Integrated, Merchandise & free gifts, Online display, Online video, Print - general, unspecified, Radio & audio, Search marketing, Social media, Television, Word of mouth, advocacyBudget: 1 - 3 million

Executive summary

Nine out of 10 mothers were not aware that dengue mosquitoes bite during the daytime. Odomos stressed the need for outdoor protection and warned mothers of the risk her child is exposed to during...

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