Nissan X-Trail: The Xtreme Delivery

This case study shows how Nissan, a car brand, successfully increased sales by engaging some of its core customers in unusual locations in Japan.

Nissan X-Trail: The xtreme delivery

Campaign details

Brand owner: NISSANLead agency: TBWA?HAKUHODOBrand: NISSAN X-TRAILCountry: JapanIndustry Automotive industry (general)Media: Email marketing, Internet - display, Internet - general, Internet - search, Online video, Social media, TelevisionBudget: 3 - 5 million

Executive summary

In Japan, a fiscal year of many companies starts in April and ends in March. Around August and September, many companies review their performance for the first half of the year and set goals for the rest of the year.

NISSAN X-Trail's goal was to increase sales...

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