Nissan X-Trail: The xtreme delivery
Campaign details
Brand owner: NISSANLead agency: TBWA?HAKUHODOBrand: NISSAN X-TRAILCountry: JapanIndustry Automotive industry (general)Media: Email marketing, Internet - display, Internet - general, Internet - search, Online video, Social media, TelevisionBudget: 3 - 5 million
Executive summary
In Japan, a fiscal year of many companies starts in April and ends in March. Around August and September, many companies review their performance for the first half of the year and set goals for the rest of the year.
NISSAN X-Trail's goal was to increase sales...