Nissan: The internet is our salesman

Auto brand Nissan Philippines used a web-based campaign to drive footfall to the showroom and increase sales.

Campaign details

Brand: NissanBrand owner: Nissan Philippines, Inc.Lead agency: TBWA\SMP, Digital Arts Network ManilaCountry: PhilippinesIndustries: Automakers & marquesMedia channels: Social media, Websites & micrositesBudget: 1 - 3 million

Executive summary

Nissan Philippines, Inc. is a rookie in the auto industry compared to giants like Toyota, Mitsubishi and Hyundai. One disadvantage that it faces is the lack of participating nameplates in high-volume categories like AUVs and M-SUVs. So, it's crucial for Nissan to be aggressive within the nine out of 12 segments where it's present.

The ultimate task was...

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