Campaign details
Brand: NissanBrand owner: Nissan Philippines, Inc.Lead agency: TBWA\SMP, Digital Arts Network ManilaCountry: PhilippinesIndustries: Automakers & marquesMedia channels: Social media, Websites & micrositesBudget: 1 - 3 million
Executive summary
Nissan Philippines, Inc. is a rookie in the auto industry compared to giants like Toyota, Mitsubishi and Hyundai. One disadvantage that it faces is the lack of participating nameplates in high-volume categories like AUVs and M-SUVs. So, it's crucial for Nissan to be aggressive within the nine out of 12 segments where it's present.
The ultimate task was...