Campaign details
Brand: Nippon PyloxBrand owner: Nippon Paint (M) Sdn BhdLead agency: Ensemble WorldwideContributing agencies: Sashimi Social Sdn Bhd, AdParlorCountry: MalaysiaIndustries: Home improvementMedia channels: Online video, Point-of-purchase, in-store, Social media, Sponsorship - event, property, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Spray paint is a niche and highly competitive category. We needed to stand out but had a limited budget. We couldn't afford to target everybody so we targeted those who already use spray paint. But who are they?
Using Google Trends, we found...