Campaign details
Brand: NikeBrand owner: NikeLead agency: Mindshare ChinaCountry: ChinaIndustries: SportswearMedia channels: Gaming & in-game advertising, Mobile & apps, Outdoor, out-of-home, Social media, Virtual & augmented reality, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
The 'sneakerdrop', also known as a shoe launch, has traditionally been the moment where the biggest shoe fans, or Sneakerheads, come together and feed off each other's excitement – a moment that has always happened just outside the Nike store itself, as the Sneakerheads queued up together waiting for the...