Campaign details

Brand: Neurobion
Brand owner: Merck Inc.
Lead agency: Ace Saatchi & Saatchi
Country: Philippines
Industries: Functional foods, supplements
Media channels: Direct marketing, Events & experiential, Online video, Other & ambient media, Public relations
Budget: Up to 500k

Executive summary

In 2017, Neurobion did something that no one in the nerve health category had ever done: be present with a solution right as the problem was being caused.

As people age, one out of three will suffer from nerve damage, or neuropathy, although most people have never heard of the ailment. Neurobion, the leading B-Vitamin supplement brand in the Philippines, made it its business to change that by raising awareness of neuropathy and its symptoms.

In the first experiential campaign of its kind, Neurobion connected the symptoms of nerve damage to one of the places that triggered it the most – Manila traffic. Ranked as Asia's third-worst city traffic in 2017, Filipinos were subjected to neuropathy triggers every day without ever realising it.