National Union of Journalists of the Philippines: Fakeblok

Larah Lee, Cristina Buenaventura

The National Union of Journalists of the Philippines, a Filipino journalist trade union, combatted the spread of fake news by releasing a browser plug-in app that alerts the user to flagged articles.

Campaign details

Brand: National Union of Journalists of the PhilippinesBrand owner: National Union of Journalists of the PhilippinesLead agency: BBDO GuerreroCountry: PhilippinesIndustries: Charities & voluntary organisationsMedia channels: Public relations, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Fake news is a worldwide problem but it's especially dangerous in the Philippines, where 92% of citizens get their news from Facebook and timelines are awash with misinformation disguised as the truth. According to news organisation Rappler there are up to 12 million troll accounts that have been linked...

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