Campaign details
Brand: Mudah.myBrand owner: Mudah.my Sdn BhdLead agency: Isobar MalaysiaContributing agencies: Universal McCann Malaysia, Creative Lions Asia, Sotong Potong Studio Sdn Bhd, SocietyCountry: MalaysiaIndustries: Online retailMedia channels: Online display, Online video, Radio & audio, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Turning someone's 'Goodbye' into someone else's 'Good buy'
This is the tale of how, in today's world of materialism and cold transactions, Mudah.myreclaimed the emotional high ground in the online marketplace category and rallied Malaysian youth to feel and...