Motilal Oswal: The Masters of Equity

Motilal Oswal, an Indian financial services company specialising in equity, produced an advertising campaign to improve spontaneous brand recall and increase overall assets under management.

Campaign details

Brand: Motilal OswalBrand owner: Motilal Oswal Financial Services LtdLead agency: MullenLowe Lintas Group, IndiaCountry: IndiaIndustries: Financial services (general)Media channels: Social media, TelevisionBudget: Up to 500k

Executive summary

In the fast-changing world of consumers and brands, where entertainment is a currency that consumers seek even in communication messages, the category of financial services was still stuck with either the typical over-the-top emotional advertisements or uptight communication.

Then there came a brand, Motilal Oswal, which set a new benchmark in the category's communication. Motilal Oswal was a...

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