Monster India: Don't find a job, find work–life balance

Employment portal Monster India took an inventive satirical approach to increase visits to its website and differentiate itself from the competition.

Campaign details

Brand: Monster IndiaBrand owner: MonsterLead agency: Famous InnovationsCountry: IndiaIndustries: Employment, recruitment, staffMedia channels: Online video, TelevisionBudget: 5 - 10 million

Executive summary

This is the story of a brand that wanted to introduce a conversation about quality in a category obsessed with just volume. India being a developing country, with the highest population of young individuals in the world, job opportunities are not aplenty. Finding a job that matches with an individual's skill set is an arduous task that takes a lot of time and...

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