Ministry of Power, Energy & Mineral Resources (India): Electricity Week - optimism footing into realization

This case study describes how the Ministry of Power, Energy and Mineral Resources communicated with the urban population of Bangladesh to reduce the wasting of key resources.

Ministry of Power, Energy & Mineral Resources (India): Electricity Week - optimism footing into realization

Ummiya Rahman

Campaign details

Brand Owner: Government of BangladeshLead agency: Grey Advertising BangladeshBrand: Ministry of Power, Energy & Mineral ResourcesCountry: BangladeshIndustry: Government, social policyMedia: Events and experiential; Newspapers; Social media; TelevisionBudget: 500k - 1 million

Market background and cultural context

Bangladesh was moving towards a lower-middle income economy. This meant economic activity was rising and that would require a seamless power supply. To ensure this growth, the Ministry of Power, Energy and...

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