Ministry of Power, Energy & Mineral Resources (India): Electricity Week - optimism footing into realization

Ummiya Rahman

Campaign details

Brand Owner: Government of Bangladesh
Lead agency: Grey Advertising Bangladesh
Brand: Ministry of Power, Energy & Mineral Resources
Country: Bangladesh
Industry: Government, social policy
Media: Events and experiential; Newspapers; Social media; Television
Budget: 500k - 1 million

Market background and cultural context

Bangladesh was moving towards a lower-middle income economy. This meant economic activity was rising and that would require a seamless power supply. To ensure this growth, the Ministry of Power, Energy and Mineral Resources had, over the previous two years, almost doubled the power-generation production and capacity, and were continuing to do their part. (Client source.)