Campaign details
Brand: McDonald's SingaporeBrand owner: Hanbaobao Pte. Ltd.Lead agency: OMD SingaporeCountry: SingaporeIndustries: Restaurants & takeawaysMedia channels: Newspapers, Online display, Online video, Outdoor, out-of-home, Radio & audio, Social media, TelevisionBudget: Up to 500k
Executive summary
Singapore is celebrating its 52nd National Day, and with the patriotic flag flying high from July to August, quick-service brand McDonald's wanted to pay homage to what makes a Singaporean… Singaporean – by 'going local' with a unique burger inspired by our rich and diverse local cuisine.
Never in our wildest dreams...