Maxis: Reaching Malaysia SME owners by showing how a 6-inch durian farm became an empire with Maxis Business

Pamela Chia, Chan Su Ling

Telecoms company Maxis used a digital and on-ground storytelling campaign to target small to medium-sized businesses in Malaysia.

Campaign details

Brand: MaxisBrand owner: Maxis BerhadLead agency: Ensemble Worldwide, Initiative MalaysiaContributing agencies: Leo Burnett MalaysiaCountry: MalaysiaIndustries: Telephone & internet servicesMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

Most SME owners in Malaysia own traditional businesses, such as car workshops, farms, floral shops and factories. But most telecoms brands sell their business solutions to the early adopters, such as the tech entrepreneur or the hipster café owner.

We decided to target the majority of the market, traditional business owners. How? By showing our customers'...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands