Marina Bay Sands: Come Alive at Marina Bay Sands

Marina Bay Sands, a hotel and leisure resort in Singapore, used an integrated campaign across Asia under a new brand platform to increase visits and revenue.

Campaign details

Brand: Marina Bay SandsBrand owner: Las Vegas Sands CorporationLead agency: Iris WorldwideCountry: Asia (general region)Industries: Hotels, Luxury travelMedia channels: Online video, Outdoor, out-of-home, Packaging & design, Print - general, unspecified, Programmatic display, Websites & micrositesBudget: 1 - 3 million

Executive summary

I've read and marked enough papers which begin with some empty rhetoric about 'category-defining' creative and 'smashed' KPIs. This paper makes no such promises.

As is the case with any significant brand repositioning, success is measured by whether it lasts the test of time and still...

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