Livpure: Turning a decade-old tradition into a habit of saving water

Yousuf Rangoonwala, Sanketa Kapse

Water purifier brand Livpure created an activation event backed by a digital film to highlight water wastage and increase brand preference among Mumbaikars.

Campaign details

Brand: LivpureBrand owner: SAR GroupLead agency: Famous InnovationsCountry: IndiaIndustries: Home appliancesMedia channels: Events & experiential, Online video, Social mediaBudget: Up to 500k

Executive summary

Livpure is India's fifth-largest water purifier brand. Its guiding principle is people's expectation of water purifier brands to be responsible and ethical.

Seven out of 10 people in India told Livpure researchers in 2017 that purity wasn't the promise that convinced them to buy a water purifier.1For them, purifying water was basic and a brand's duty if it made...

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