Campaign details

Brand: Livon
Brand owner: Marico
Lead agency: Ogilvy
Country: India
Industries: Hair care
Media channels: Content marketing, Events & experiential, Online video, Other & ambient media, Product placement, Programmatic display, Social media, Sponsorship - media, Television, Word of mouth, advocacy
Budget: 3 - 5 million

Executive summary

This is a tale of David versus Goliath in the Indian market. Livon was constantly fighting the category giants in order to establish a sound footing. Today, forget taking down Goliath, David is geared to become the Goliath that others would want to take down. Introducing Livon, India's first ever hair-serum brand – the David of the highly cluttered hair-care market.

Market background and cultural context

Hair-care landscape