Livon: Salon in a bottle

Nitya Pant, Priyanka Nair, Dhara Pujara

Livon, a hair-care brand, used a TV ad and digital media campaign to connect with young people in India and increase sales.

Campaign details

Brand: LivonBrand owner: MaricoLead agency: OgilvyCountry: IndiaIndustries: Hair careMedia channels: Content marketing, Events & experiential, Online video, Other & ambient media, Product placement, Programmatic display, Social media, Sponsorship - media, Television, Word of mouth, advocacyBudget: 3 - 5 million

Executive summary

This is a tale of David versus Goliath in the Indian market. Livon was constantly fighting the category giants in order to establish a sound footing. Today, forget taking down Goliath, David is geared to become the Goliath that others would want to take down....

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