Campaign details
Brand: ListerineBrand owner: Johnson & Johnson Sdn BhdLead agency: Ensemble WorldwideCountry: MalaysiaIndustries: Oral healthMedia channels: Email marketing, Merchandise & free gifts, Online video, Other & ambient media, Point-of-purchase, in-store, TelevisionBudget: Up to 500k
Executive summary
Mouthwash brand Listerine had declined in sales for three years straight during Chinese New Year (CNY). As mouthwash is largely purchased by Chinese, most see it as 'nice to have' and rather spend on CNY essentials or switch to cheaper brands. How did we get the Chinese to buy Listerine...