Campaign details
Brand: MaxisBrand owner: Maxis BerhadLead agency: Ensemble Worldwide, Initiative MalaysiaContributing agencies: Lazada, Gem5, ZaloraCountry: MalaysiaIndustries: Telephone & internet servicesMedia channels: Mobile & apps, Online display, Online video, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Festive celebrations are common in Malaysia and brands use them as an opportunity to undertake acts of corporate social responsibility (CSR). Communications service provider Maxis had done the same internal CSR campaign for many years, with minimal impact. It was time to reach further by getting the public involved....