Knorr: Sprout where you're planted: How Knorr grew its business using mung bean

This case study shows how Knorr, a seasoning brand, was able to regain market share in the Philippines with a TV and digital campaign strategy.

Knorr: Sprout Where You're Planted: How Knorr Grew Its Business Using Mung Bean

Campaign details

Brand owner: UnileverLead agency: OgilvyOne Worldwide PhilippinesBrand: KnorrCountry: PhilippinesIndustry Sauces, seasonings, condimentsMedia: Online video, Radio, Social media, TelevisionBudget: 5 - 10 million

Executive summary

2014-2015 was very challenging for Knorr Cubes.Its biggest competitor came out with 9 ATL campaigns within the span of 9 months. Since saliency is key to drive purchase in this category, the competitor's aggressive efforts led to Knorr Cubes' value market share declining by as much as 10...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands