Knorr Mega Campaign: Mommy PK Daddy "Nutritious Meal" Cooking Contest

Abby Ting, Lydia Sun and Cathy Yang

Knorr, the food brand owned by Unilever, used bloggers and content to increase sales of its meal kits to parents in Taiwan.

Campaign details

Brand: KnorrBrand owner: Unilever TaiwanLead agency: PHD Media Taiwan, Lefleur Integrated Communication AgencyCountry: TaiwanIndustries: Sauces, condiments, seasoningsMedia channels: Content marketing, Games & competitions, Online display, Online video, Product & sampling, Social media, Websites & microsites Budget: Up to 500k

Executive summary

As the market leader for over 20 years, Knorr needed to engage with its audience in Taiwan with more meaningful rigour. Knorr understood that today's mums are busy and stressed, balancing different roles at work and in the family. In constant pursuit of efficient ways to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands