Knorr: Knorr Future – Nutritious can be delicious

Maan Bernardino

Food brand Knorr increased sales of its stock cubes and Sinigang Mix in the Philippines with an ad campaign that made mothers central to solving persistent child undernutrition.

Campaign details

Brand: KnorrBrand owner: UnileverLead agency: Ogilvy Philippines Inc., Mindshare PhilippinesCountry: PhilippinesIndustries: Sauces, seasoning, condimentsMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

Food brand Knorr realised that mothers were the key to implementing a simple, scalable solution that addressed persistent undernutrition among children in the Philippines.

Knorr wasn't the first brand or organisation to tackle undernutrition, but it was the first one to recognise the importance of a mother's active participation in solving the problem. So to solve undernutrition, Knorr asked mums to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands