Knorr: The Recipe Doctor

By focusing on message delivery to only the most relevant potential consumers, food and beverage brand Knorr increased sales and improved advertising efficiency in Vietnam.

Campaign details

Brand: KnorrBrand owner: UnileverLead agency: Mindshare VietnamContributing agencies: Celtra, AdColonyCountry: VietnamIndustries: Sauces, seasoning, condimentsMedia channels: Mobile & apps, Programmatic display, Search marketingBudget: Up to 500k

Executive summary

Vietnam is a country known for its great cuisine offering huge variety. With localised innovation at its core, Unilever's food and beverage brand, Knorr, has managed to be one of the most popular brands in Vietnam. It has different product offerings that cater to this multicuisine-loving market. However, with competitive brands constantly launching across sub-segments, keeping...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands