Campaign details
Brand: KnorrBrand owner: UnileverLead agency: Ogilvy Philippines Inc., Mindshare PhilippinesCountry: PhilippinesIndustries: Sauces, seasoning, condimentsMedia channels: Online video, Public relations, Search marketing, Social media, Television, Word of mouth, influencersBudget: Up to 500k
Executive summary
This is the story of how a 50-year-old brand fought the threat of decline by harnessing a nation's emotions to drive relevance at scale.
Leading up to 2018, Knorr's business was under threat of crumbling when preparation of its top dish – chicken tinola – plummeted. The Knorr Chicken Cubes (KCC) business...