KitKat: Breaker Benches
Sam Zetha, Pam Garcia, Cha Agcaoili
Campaign details
Brand: KitKatBrand owner: Nestlé PhilippinesLead agency: J Walter Thompson PhilippinesCountry: PhilippinesIndustry: ConfectioneryMedia: Integrated, Outdoor, out-of-home, Sales promotion, Social media, TelevisionBudget: 1 - 3 million
Executive summary
KitKat has always been about having a break, but for most people, not all breaks are about having a KitKat. How can KitKat convince consumers that for every kind of break people take, KitKat will be part of it?
Introducing the Breaker Benches. Whatever kind of break you decide to...