Campaign details
Brand: KFCBrand owner: QSR Stores Sdn. Bhd.Lead agency: Universal McCann, Ensemble WorldwideCountry: MalaysiaIndustries: Restaurants & takeawaysMedia channels: Content marketing, Livestreaming, Online video, Sales promotion, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Quick-service brand KFC was on the verge of losing relevance among young adults – an important segment for a family-oriented brand. So it decided to engage with them where they normally spend most of their time: Facebook. It launched Malaysia's first Facebook Live gameshow, co-created with millennials in mind. The gameshow...