KFC: Olé Olé Hour

Quick-service food brand KFC launched a fun gameshow-based campaign in Malaysia to raise brand awareness and increase sales in a competitive sector.

Campaign details

Brand: KFCBrand owner: QSR Stores Sdn. Bhd.Lead agency: Universal McCann, Ensemble WorldwideCountry: MalaysiaIndustries: Restaurants & takeawaysMedia channels: Content marketing, Livestreaming, Online video, Sales promotion, Social media, Word of mouth, advocacyBudget: Up to 500k

Executive summary

Quick-service brand KFC was on the verge of losing relevance among young adults – an important segment for a family-oriented brand. So it decided to engage with them where they normally spend most of their time: Facebook. It launched Malaysia's first Facebook Live gameshow, co-created with millennials in mind. The gameshow...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands