Johnson's Baby: Pump It Forward

This case study describes a Johnson's Baby campaign in China which launched a social movement - 'Pump It Forward' - to help mothers who need to pump and store their breast milk after a return to work.

Johnson's Baby: Pump It Forward

Icy Han and Jamo Woo

Campaign details

Brand owner: Johnson & Johnson Agency: NIM Digital Brand: Johnson's Baby Country: China Channels used:Internet - microsites, widgets, Online video, Other and ambient media, Print - general, unspecified, Public relations, Social media 1 - 3 million

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