Campaign details
Brand: JetstarBrand owner: Jetstar AsiaLead agency: Mashwire Pte LtdCountry: SingaporeIndustries: AirlinesMedia channels: Email marketing, Events & experiential, Games & competitions, Mobile & apps, Online display, Outdoor, out-of-home, Programmatic display, Social media
Executive summary
Apart from facing fierce price competition in the low-cost carrier category, Jetstar is also competing with other third-party websites for travellers. Consumers are under the misconception that third-party websites offer better prices compared to Jetstar's official web page. Thus, they naturally look for flights on third-party sites instead of directly from Jetstar.
With the aim of...